8 Ways Intelligent Marketers Use Artificial Intelligence — Content Marketing Institute

Every day your team postpones using innovative AI-powered solutions in your content marketing, you’re losing competitive edge. If this sounded a bit dramatic, great. It’s supposed to be to get your marketing team on its toes and prepared to embrace AI-powered marketing tools. Artificially intelligent systems constantly work on the background of popular products and…

via 8 Ways Intelligent Marketers Use Artificial Intelligence — Content Marketing Institute

How Financial Services Companies Build Relationships Through Content — Content Marketing Institute

When it comes to innovative content marketing and customer service, let’s just say the financial services industry hasn’t taken a leading position. Yet as customer relationships evolve from in-person transactions to omnichannel engagement, consumer-facing banks and insurance companies have realized it’s time to step up their game. Why the lag? “One of the primary drivers…

via How Financial Services Companies Build Relationships Through Content — Content Marketing Institute

16 of the Best Landing Page Design Examples You Need to See in 2017 — Marketing

How do you convince your visitors to take the plunge on your website? There are so many elements that a top-notch landing page needs, and making those elements the “best” they can be often depends on what your landing page goals are. Take form length, for example. It’s just one of the many components you need…

via 16 of the Best Landing Page Design Examples You Need to See in 2017 — Marketing

Zendesk Shares Keys to Creating an Outrageously Successful Brand Publication — Content Marketing Institute

Editor’s note: Monica Norton is a finalist for 2017 Content Marketer of the Year. We will be sharing insight from all CMY finalists in the blog before the winner is announced at Content Marketing World this September. Many brands struggle to stay out of the spotlight in their content. They begin with good intentions to…

via Zendesk Shares Keys to Creating an Outrageously Successful Brand Publication — Content Marketing Institute

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