How Financial Services Companies Build Relationships Through Content — Content Marketing Institute

When it comes to innovative content marketing and customer service, let’s just say the financial services industry hasn’t taken a leading position. Yet as customer relationships evolve from in-person transactions to omnichannel engagement, consumer-facing banks and insurance companies have realized it’s time to step up their game. Why the lag? “One of the primary drivers…

via How Financial Services Companies Build Relationships Through Content — Content Marketing Institute

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